Commits to empowering women in agriculture, increasing their participation from 19% in 2020 to 53% by March 2024. This focus on women’s entrepreneurship strengthens their role in the farming ecosystem.

Promotes affordable, climate-smart practices to help farmers adapt to changing environmental conditions. Key crops like sugarcane, cotton, and paddy are targeted for resilience against pests and diseases.

Facilitates the transition of farmers from subsistence agriculture to Agri-entrepreneurship, enabling them to generate higher incomes and improve their livelihoods.

Encourages the integration of modern technologies and innovative practices such as Climate Smart Agriculture leading to increased productivity, efficient resource utilization, and reduced environmental impact.

Enables Agri-Entrepreneurs access larger markets, both locally and internationally, by promoting value addition, product diversification, and supply chain development.

Emphasizes sustainable practices, resource conservation, and climate resilience in Agri-entrepreneurial ventures to ensure long-term viability.

Provides training and workshops on entrepreneurship, good agricultural practices, emerging technologies, financial management, and marketing strategies.

Assists in guiding to newly certified Agri-Entrepreneurs to develop their business plans and establish linkages with market, credit institutions.

Creates networks connecting AE with wholesalers, retailers, and export markets, facilitating the flow of products and ensuring fair pricing.

Partners with financial institutions to provide tailored financial products, microloans to AEs for start-up and expansion.

Reviews and promotes adoption of technological practices suited to local conditions and demonstration for adoption.

Motivates the younger generation to the agricultural sector by presenting it as a viable career path through entrepreneurial opportunities.